Narrative Architecture & Content Creation
Created data-driven consumer profiles
Developed narrative architecture based on consumer profiles
Executed copy using narrative architecture strategy
Used narrative architecture to create content platforms with strategic mission to engage consumers at mid-funnel & loyalty/advocacy.
Concepting & copy to promote a new CO2 subscription platform.
Point-of-sale & promotional materials.
Seasonal & punctual materials.
Social concepting, calendar planning, content & copy.