Leveraged consumer data at SodaStream to create 10 consumer profiles. Used profiles to build a narrative architecture through which all copy & content was strategically aligned for American & Canadian markets.

Renovated heritage brands through developing a narrative architecture based on core brand values & harnessed narrative architecture to inform all brand expressions.

Founded AI integration at Saint Gobain on an educational narrative architecture to maintain cohesive messaging on evolving technology for consistency across divergent industries.